Shaping Mobility. Together. Meet the New OpenMove.

Today, OpenMove unveils its new look.

A new logo, new colors, and a renewed personality.

Our first logo, with its iconic arrow, was created at the very beginning of our journey, more than ten years ago. Back then, we needed to be recognizable, to enter the market, and to give a visual shape to an idea that was gaining momentum. That symbol stayed with us for a long time: in our first brochures, in client presentations, and across many events in Italy and abroad. It became a constant while OpenMove grew in products, projects, and people.

But today, it is no longer enough to tell where we come from. What matters most is explaining where we are going — and how.

That logo and those colors represent an important phase of our journey, but they no longer fully describe the OpenMove of today: a company that continues to innovate, always starting from listening; that looks ahead without losing touch with reality; that imagines the future of mobility only when it is able to deliver it, project after project.

Over the years, we have learned that vision truly matters only when it becomes tangible — when it turns into software that works, scalable systems, and solutions implemented together with those who experience mobility every day.

This reflection led us to ask: who are we today, how are we perceived, and where do we want to go?

The result is a new brand identity built on three clear pillars:

“Shaping mobility. Together.” was born from this vision. We don’t just imagine new scenarios — we build them. The word shaping expresses an active change, taking form through technology, design, and delivery capability. Together reflects how we work: open, collaborative, grounded in listening before action.

Soft shapes, color accents, and a connecting visual sign tell the story of a technology that does not remain abstract. It finds rhythm, becomes part of projects, and lives within the operational reality of mobility.

Today, OpenMove is changing — to look ahead.

This rebranding is a statement of direction. It represents how we choose to present ourselves for what we want to keep building: solid products, authentic relationships, and projects that truly work.

This is our new starting point. With a more coherent, recognizable identity, fully aligned with the mission that guides us every day: accelerating the digital evolution of mobility to make every journey tomorrow better than the one before.