According to Lorenzo Modena: “The United States represents an important market that is full of opportunities. Americans have appreciated the true value of software as a central element of a modern ticketing system, which relies exclusively on off-the-shelf devices. This protects the customer’s freedom of choice with regard to hardware, freeing customers from vendor lock-in and reducing the bargaining power of suppliers“.

Beyond the technological aspects, the conquest of new markets is linked to:

  1. the internationalization process in which OpenMove is highly committed;
  2. strengthening of the corporate structure, adopting a managerial business model.